Advertising & Delivery
Placements, pricing, equal rotation, estimates and reporting.
Premium Banner Pricing
Estimated Daily Impressions
The ad builder shows an Estimated daily impressions figure for the placement you choose. It is based on recent delivery in that placement divided by the number of live ads, so it reflects both current traffic and current competition. It is a planning estimate, not a promise.
- Equal rotation. Every live ad in a placement gets the same turn. Price and campaign length do not buy a larger rotation share.
- More live ads means a smaller equal share. If more campaigns compete for the same placement, each one gets a smaller slice. This applies to everyone equally.
- Estimate, not a guarantee. Actual impressions rise and fall with site traffic, how long people keep the page open, and how many ads are live.
How Ads Are Delivered & Reported
- Premium banners rotate through every live eligible ad in the slot, switching every ~8 seconds while the page is open. Mobile top banner: premium ads only. Desktop sidebar: premium + sidebar ads.
- Feed and page boosts fill a limited number of cards per feed. Campaigns shown least go first on the next load, so delivery levels out over time. No auction, no bidding and no hidden weighting.
- Reporting: impressions (each display, not unique people), link clicks, click-through rate, cost per result and engagement are shown in your Ads tab.
- Results are link clicks to your website or page. Sales and conversions happen on your own site; measure them with your own analytics. We do not track or guarantee sales, conversions or return on ad spend.
Editing Already-Paid Ads
- Start date is locked on paid ads — it cannot be changed.
- Only increase duration. Purchased days can never be reduced; no refund for shortening.
- Extending bills only the additional days (“Extra to Pay”). No changes = no extra charge.
- Date-unchanged, already-paid edits can be approved without a new payment; anything adding cost goes through approval first.
Payment & Approval
- New or date-changed campaigns go to review and go live once payment is confirmed.
- Sales are final once live — no refunds for campaigns shown as described.
- Impressions, clicks, results and cost-per-result figures are guidance only. We do not guarantee impressions, clicks, conversions or return on ad spend.
Questions about your campaign?